Back Beat Co

Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez.

What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics like easy, wearable tees, sweatshirts, and dresses which they infuse with vintage-inspired details done in a fresh and modern way.

They take cues from old school California surf ‘n’ skate culture and combine it with whats currently going on in the streets. 

All their clothing is made  in Los Angeles. using  locally knitted fabric and working with small, family owned businesses. That way, BackBeatRags supports local makers and create jobs at every rung of the supply ladder, while also minimising their environmental imprint.

They  incorporate environment-friendly practices in their designs by using low-impact goods like GOTS-certified organic cotton, recycled cotton, hemp, and tencel.